My husband suggested I sum up a few of my important points in my advice to sample sellers that turned into "How to get Angela to buy from you"
1. Ingredients are important. in ANYTHING going onto or into a body. Especially if pine, nuts, certain foods, etc are used, PLEASE List them.
2. Whenever possible, include instructions. Not everyone is familiar with sugar scrubs, wickless candles, melting body butter, paraffin hand treatments, that special kind of tea blend you just sent, or whatever. instructions put you HIGH on the "repeat buyer" list.
3. food scented bath and body products make a lot of people nervous. Especially chocolate and/or sugary treat products.
4. propaganda of any type is evil.
5. the best things to include in samplers are things that need to be purchased relatively regularly. Give us just enough to be addicted (for me it takes about a week). When we run out, we will run to your store and buy.
6. Make it easy for us to find you. Clearly label where your items come from, even when including a free sample in a previous purchase. Sometimes, those purchases are a gift.
7. Free samples (especially coordinating ones) tossed in a box with a purchase are awesomeness.
8. Sampler packs are the best way for handmade afficionados like me to find you. We may not always BUY from you, but at least we will know who you are. I have a whole file of business names from companies I have gotten great products, service and/or samples from, what I got that I loved, any pother thing special about them, and what type of products they have. If I need a gift, and it is not something specific, I frequently go to this list....and YES, there is a "black list" for people I have had problems with, people whose products have been lousy and/or caused allergic reactions, and people who have sent propaganda....and the reason why is on THAT list, too.
9. If you send something scented, please wrap it up, at least in a Ziploc bag so the scent doesn't get everywhere. I will get sick of the scent before I use the item.
10. Packaging is important. If your promotional sample looks a mess, what will your product look like??
11. Again, this is the most important thing on the list: INGREDIENT LISTS ARE IMPERATIVE!!